Baidu Webmaster Tools

Submitting your website link

Link submit — Add your homepage or subdomain links for Baidu to index.

Step 1 Access the dashboard and add a website

After you have created an account at ziyuan.baidu.com you can access the dashboard and add a website:

Step 2 Enter your website URL

Type in your website URL (with https://) in the input field and click Next (下一步) to continue.

Step 3 Set your site category

Baidu will suggest a site category based on your domain. You can select up to three categories that best describe your website, then click Next (下一步).

Step 4 Verify your website

Choose a verification method: File verification (upload an HTML file to your root directory), HTML tag verification (add a meta tag to your homepage), or CNAME verification (add a CNAME record to your DNS). Once complete, click Finish Verification (完成验证).

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Congratulations — you have added your website to Baidu!

Submit your sitemap to Baidu Webmasters

Now, the next thing we want to do is add your sitemap.

In the left menu, navigate to Resource Submission (资源提交) → Normal Submission (普通收录) and select the Sitemap tab. Enter the sitemap URL in the field and click Submit (提交).

Checking the Baidu Spider crawl-ability

Baidu indexing monitor — Check how many pages have been indexed and with what frequency.

Under Data Statistics (数据统计) → Crawl Frequency (抓取频次) you can see a chart of how often the Baidu spider visits your website. A healthy, growing crawl frequency indicates your site architecture and server speed are performing well for Baidu.

Baidu search volume and keywords

Search keywords — Find out your ranking for your most used keywords and the search volume per keyword.

Navigate to Data Statistics (数据统计) → Traffic & Keywords (流量与关键词). Here you can see which keywords are driving impressions and clicks on both PC and mobile search, compare performance across time periods, and identify which terms are sending the most organic traffic from Baidu.