Baidu SEO Guide

6 Baidu Search Tips and Tricks

Master Baidu's search operators to find indexed pages, search by file type, filter by domain, and use advanced search — just like Google, but for China.

1

intitle:

By adding 'intitle:university' Baidu searches all titles. You can add some phrases before intitle in order to search the whole page.

Example: intitle:university
Baidu SERP showing intitle:university search operator in action
2

site:

By adding 'site:seomandarin.com' Baidu SERP will show you all indexed pages. This is a great function when you want to find out which pages have been indexed of your website or even have been indexed at all.

Example: marketing site:seomandarin.com
Baidu SERP showing site:seomandarin.com search operator results
3

inurl:

By adding 'inurl:wikipedia' it will search the word 'wikipedia' in the url. You can add keywords in order to fine-tune your search.

Example: inurl:wikipedia
Baidu SERP showing inurl:wikipedia search operator in action
4

"…" "Quotation marks"

By adding quotation marks it will search exact phrases. This is great for finding duplicate content on the web or to really specify your search.

Example: "this is copy pasted"
Baidu SERP showing exact phrase search using quotation marks
5

filetype:

By adding 'filetype:.doc' it will search for word documents. Other supported file types: pdf, doc, xls, ppt, rtf, all.

Example: movie filetype:doc
Baidu SERP showing filetype:doc search operator filtering Word documents
6

Advanced Advanced search

Go to Baidu advanced search and include or exclude phrases. Get results in simplified or traditional Chinese and decide how many results you would like per page.

Example: baidu.com/gaoji/advanced.html
Baidu advanced search page (高级搜索) at baidu.com/gaoji/advanced.html

Want to Rank Higher on Baidu?

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